About Us
The owners of OLENOVA, Ju and Ole, met the other side of the world – the Philippines. They have been given the opportunity to bring a piece of their own culture and love to USA.
Ju is from Brazil and Ole is from the Czech Republic. Apart from their nationalities, Ju and Ole share an enthusiasm for fashion, creativity and teamwork.
Both design enthusiasts, they started their own fashion brand OLE NOVA – the fashion brand providing fashionable and modern clothing for everyday use.

Our Mission
At OLENOVA we believe that fashion should be both beautiful, affordable and ethical. Our mission is:
Designing, producing and exporting stylish, elegant, modern designs that reflect worldwide fashion values while observing our environmental responsibility.
We work very hard to launch new collections every day. Collections that follow the latest fashion trends, but also timeless products that you will love and wear for years to come.
Starting Small, Thinking Big
About OLENOVA We started as a little experiment, a passion project of fashion design. We dream to slowly and steadily grow and reach all the people who love fashion all over the world.
Great Brands Are Built with Care At Root & Tree we believe great brands are built through care, consistency and connection with customers.
Our Background
OLENOVA is a new company, a direct successor to a Czech online company, which has many years of experience in the online business and has served thousands of clients.
This is our first time manufacturing and so this project has come at the perfect time for us. We are now ready to launch our brand in the US and welcome the global fashion community to our boutique.
For Fashion Lovers Everywhere
Our collections are made for fashion lovers, fashionistas and all those who want to express themselves through fashion. Fashion lovers that adore to dress in fashion with trendy yet minimalist designs.
We believe that you should be able to dress for everyday life, for work and for special occasions in clothes that inspire you.
Thank you for being part of the OLENOVA journey.
— Ju & Ole